By: Kate Fletcher
This Friday, Joe Hertler & the Rainbow Seekers are bringing their electric sounds to Madison all the way from Lansing, Michigan. Known for their fantastic live shows full of energy and positivity, the band has been off and on the road for the past year, touring for their latest album Terra Incognita which came out in the early months of 2015. I was lucky enough to ask Joe a couple questions over the phone as he relaxed in his hometown for a breather between tour dates. It’s been a whirlwind of a year for this uplifting artist, but his passion for his musical creations became clear to me within the first minutes of the conversation.
Trying to describe Joe Hertler & the Rainbow Seekers to someone who is unfamiliar with the band can be quite challenging. Terra Incognita features a very broad variety of different musical styles and truly demonstrates the range of songs that the band can produce while still remaining unique with their own Rainbow Seeker brand. Hertler is well aware of this fact. While describing the writing process, he said, “I jump around a little bit! I just get bored easily, so when I write too many pop songs I’m like, ‘Alright, I gotta bring it down, get a little more sentimental.’ So that generally is the trend that usually goes from like 2-3 songs… like a couple pop songs then a couple live jams then we’ll kind of gear back towards more folky singer-songwriter style.” This mixture of tunes, stemming from a writer drawing from many different angles, makes the album an extremely interesting one to listen to.
No matter what your music taste, there will be at least one song on the album that resonates with you. His personal favorite track is ‘Betelgeuse’, explaining, “It’s definitely like a low-key track on the record and probably catered to some headphone listening… just from the song-writing perspective, it’s probably one of my favorite songs.” However, this free-flowing writing process and melodic diversity does raise some eyebrows on the corporate side of band’s music production. “With our label, I feel like the business people involved at the end of the day are always like, ‘You guys really should think about sticking to a genre’” Hertler described, “but it almost seems more natural to go with what you’re feeling at the time rather than like trying to write to, like, a certain style.” Though their label might find it more convenient for them to settle for a more specific genre, the Rainbow Seekers do not plan on doing this anytime soon. And so far, this strategy has been working, as they receive acclaim and growing crowds for their live performances.
From the back roads of Colorado to the festival circuit in Michigan, Joe Hertler & the Rainbow Seekers have seen all different sides of America, refining their live performance all the way along. “I would say we’re a live band,” Hertler explains, “and I kind of preach that mentality to the band… The big idea behind the band is definitely the live show; that’s what we’re most proud of.” Forming relationships with good people from across the country has been one of the best parts about going on the road, Joe recounted. Genuinely friendly crowds, including some fans welcoming enough to open up their homes to the band when hotel rooms hadn’t yet been booked, are what make the shows so special. The concerts “are just a warm environment, and that’s mostly due to just people being nice.” Whether it’s the audience or the band that it emanates from, positive energy fills each venue with the sweet sweeping tunes of Joe Hertler & the Rainbow Seekers as a vessel to spread it throughout.
After the show Friday, and the following day of binge-listening in an attempt to cope with post-concert depression, you will surely wonder, “Will there be another Rainbow Seeker album soon?” The answer isn’t clear but Joe did show his interest in getting back to the studio. “I think we’re all really craving the studio. I know I am just because we’ve been traveling around and touring but…” Hertler explained, trying to figure out how to summarize the tour vs. studio experience, “It’s spastic. Despite all the downtime, its still very one place to the next. You don’t always get a chance to hang out and get to know the area”. After the next 11 gigs coming in the October, perhaps the band will take a well deserved break before beginning the recording process again.
Ultimately, when coming to the show on Friday, leave any expectations you may have for Joe Hertler & the Rainbow Seekers behind. They are known to surprise even seasoned fans with their fun sets and good vibes. “At the end of the day, I think the band is fully realized in a venue, in a live setting” Joe affirmed. The atmosphere in the Sett will surely be different than it has ever been in the past, and it will not be a show to miss.
Listen to Joe Hertler & the Rainbow Seekers HERE!